I wanted to quickly give you some information on the issue of duplicate content. I get a lot of questions about this since I do a lot with Article Marketing and Content Marketing. Most of the time, people are afraid to syndicate their content or repurpose it in fear that they are going to penalized by Google. And many of the lesser quality article directories have stopped dead in their tracks when you mention “spinning.”
For years, I’ve said that “syndication” of your quality content is much like how syndication works in the off-line print industry. Think about it. If a journalist writes a story, and that story is picked up by the New York Times, the Orange County Register and the local Gazette, there is really nothing wrong with that, right? It simply gives that story the opportunity to be seen by more people.
A similar thing happens online.
According to Google, you are safe in putting your content in several locations on the web, as long as you are doing it in a white-hat-SEO kind of way and not just being spammy. Remember, at the end of the day the name of the game is VALUE. And, if you’re serious about building your online business (which most of you are) then the word “value” is not going to keep you up all night worrying. You want to provide value, you want to build a quality experience for your customer, and you want be able to make a living from those activities.
Here’s a little bit more about Duplicate content and multiple sites from the Google guys themselves:
So here are some of the questions you need to ask yourself when building up your content marketing strategy:
- What does my customer want to know?
- How can I answer their questions?
- What product or service do I offer that gives real value?
From there, build great content to drive them to you and then provide a great product or service for them once they get there. Your audience may be on several different platforms. Some may “live” on Twitter; some may “live” on Stumbleupon; some “live” on Facebook, others are YouTube junkies. It just doesn’t make sense to set up shop in only one location. And as long as you’re not a big spam-monster, Google is not going to kick you out of the clubhouse.
Until next time…
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