Miss Utah Stumbles, but Content Creators Take Note I recently wrote about the Dangers and Benefits of Using Surveys (Read that article here) for content creation and for business decisions. The recent public speaking stumble by Miss Utah is a classic example of how such stats and surveys can be used to lead, or mislead, an audience. While the YouTube comments from the Miss Utah verbal stumble range from defending her for stage fright, to bashing her for a lack of intelligence, what I see are how the writer of the question used the power of association to try to … Click for the Rest of the Marketing Story…
Beware: All Writing Tips Are Not Created Equal In this Article: Should These Words Be Included in Your Online Content? What’s the REAL goal when Creating Content? 3 writing tips to walk away with Ok, so this is priceless! I recently read an article giving writing tips to “Expert” Writers. It was suggested that they should know a particular list of 100 words. It’s assumed that when they know these words they would be an expert. Well, if you’re writing online, these words could put you out of business…fast. Should These Words Be In Your Online Content? Now, from a … Click for the Rest of the Marketing Story…
So, What is Quality Content? In this Article: Quality Content isn’t “Me Too” Content! Making Sense of if All Follow if You Must; But Take the Lead When you Should In our last article about Online Business, we talked about how to build a business online through creating content that matches what consumers want right now. We are in that “quality” phase of the cycle; however, many people would argue that quality is what you should always offer if you’re in this thing for the the haul: Quality Products, Quality Service, and yes…Quality Content. Face it. Building your business online … Click for the Rest of the Marketing Story…
Building an Online Business Your Customers Will Love! In this Article: Quality Content VS Quantity content Understanding the Consumer Economic Cycle Here’s an Example: Let’s talk TV’s It seems so easy, right…making a little cash online. But even when you dig into the details of how to build a business online things can get confusing pretty quickly. You find two things: 1) Building a business online is just like, well, building a business (there is no “easy” button) and 2) There is a ton of information to go through for how to build a business online. And, to make matters … Click for the Rest of the Marketing Story…
Just like every piece of content in your content maketing strategy, Twitter tweets will benefits when you tag ‘em and ask people to re-tweet. Simple right? Yet, many businesses are not doing this. Check out this Twitter Infographic for more insight: A Twitter infographic by Fusework Studios
Will Using Surveys Lead to Disaster? In this Article: Should you rely on the “Benefits” of Surveys when Writing Content for the Web? Should you rely on the “Benefits” of Surveys when Writing Content for the Web? How to Really Benefit from “Surveys”…or Surveying your Market Proof that the Survey Isn’t Always Right Take off the Blinders when Writing Content And the survey says…..Well, what does it really say? What it really says is what your customer thinks the survey -giver wants to hear, or whatever the politically correct answer is. It’s not necessarily how they really feel. And…many times … Click for the Rest of the Marketing Story…
Do you need a smartphone-optimized website? Well, I don’t know! I’ll be very honest with you: I don’t fully understand all the techy stuff around optimizing your website for different screens like a smartphone, a tablet, a desktop computer and a TV set. That’s what your tech team is for! However, I do understand that if a site like YouTube made major changes to their design so that their website will look good to users as they view the content on various devices, it may be something to watch, right? So this is going to be a very short post … Click for the Rest of the Marketing Story…
Pulling Ahead Online in 3 Simple Steps In this Article: How to Implement your Marketing Plan Why Video is So Important for Content Marketing Top 3 Reasons People Don’t Use Video Let me ask you a question. Have you ever purchased something at a garage sale, on Ebay or on Craigslist that was practically new? Or, better yet, have you ever SOLD anything at a garage sale, on Ebay or through Craigslist that was practically new because you just didn’t have time to figure it out! I actually purchased an armoire from Ikea® once with every intention of putting it … Click for the Rest of the Marketing Story…
Is YouTube just Messin’ with Us? In this Article: Video Tutorial: How to Use the New YouTube One Channel Design YouTube Viewers: A not-so-small Country! How to Implement the new YouTube One Channel Design-Easily! Just when you thought it was safe to step into video marketing and YouTube; just when you thought you had it all figured out; YouTube rolls out an “improvement” to their site: YouTube One Channel. If you’ve been on YouTube for a while and have gotten comfortable with the old layout, the new YouTube channel design may seem more like an unnecessary headache. After all, the … Click for the Rest of the Marketing Story…
How Can You Grab Your Customer’s Heart? In this Article: People Like What (and who) they Like Give People Want You Want Yourself Power of Persuasion through Social Proof Persuade through Consistency Authorities have the Power of Persuasion When you’re writing content for websites, what does it take to sell? Is it a catchy jingle? A beautiful looking graphic? Or the ability to strong-arm or coerce someone into pulling out their wallet? While the art elements may be interesting to look at, listen to, or hum in the elevator; and the hard-sale may get a few to fall (and then … Click for the Rest of the Marketing Story…
